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A Call for Theatre Homogenous By: Jen M. As Americans, as New Yorkers, we are surrounded by a rapidly enclosing homogeneity. Storefronts are redesigned into mall-like quiescence. The public outcry against controversial or dissenting art keeps our public displays as homogenous as possible. Our society encourages us to consume homogenous objects, to discourse about them, which is to say about the nothingness we all share. As malls replace public space with private, our civil rights disappear. In the mall, we are bound to mall logic, mall laws. Distribution of any text or use of cameras is illegal; stores may distribute perfume samples and play candid camera but shoppers must simply shop. The lights are florescent. Mirrors reflect. We look at our selves and one another to confirm that we fit into attractive patterns. We buy. As artists, we have always known that this homogeneity is stifling in all its forms, and affects the way we live no matter how hard we steel ourselves against it. What is our response? Theatre Homogenous, a theatre that explodes this homogeneity into a new, dissenting space and paints it in a full-spectrum light that exposes it for the sham that it is.
Theatre Homogenous uses the laws of the homogenous space against its wishes and attempts to draw the people in that space into a new frame of mind, revealing the mutability of reality and the strangeness of consumerism. On the evening of December 20, 2000, we brought the Theatre Homogenous to the Manhattan Mall. Dressed as homogenous consumers, we swung our shopping bags back and forth as we walked through identical hallways. People scurried back and forth around us, fulfilling their last-minute Christmas mandate. We reached the top of the Mall, fanned out in a circle in the atrium where Santa Claus had bestowed his eight dollar an hour wishes on budding consumers not an hour before, and began to sing our Christmas Carol: Android Night We just buy, and buy, and buy Forget debt and poverty Babes and hunks we strive to be So we'd better consume It's our job to consume Silent Night Android Night Hug the arms of corporate might Who cares if a child made these? I'm in consumer ecstasy Don't ask me what it means Please just hand me those jeans
We then handed out cards detailing our message and the lyrics to the songs. Within five minutes we were escorted out of the mall by security guards. When approached by the guards, we asked them "Where's the Gap?" They answered, "On 34th street." The Gap is a perfectly ironic symbol of consumerism: both the pinnacle of consumer homogeneity and (more literally) the space between: the space between being a consumer and being a citizen [HUMAN]. On the way down the stairs, the plainclothes (suit and tie) head of security insisted on singing the real lyrics to Silent Night along with our own. In some further GAP of understanding between him and us, he did not sing along with the second verse, as he did not know the lyrics. We wondered if he had the ability to listen to the words at all, to even realize that we were not singing the song he sang automatically. This gap was further clarified by the fact that we were thrown out for "soliciting," while our propaganda solicited 'buy nothing'.
It is still legal to pantomime actions in malls, and it is legal to sing in them. Theatre Homogenous proposes a nationwide movement to perform insta-opera in these purchase palaces. Using our last remaining freedoms, we will act out and solicitously sing a plea not to buy. What better backdrop for a populist opera then a mall's fountains, marble turrets and grand ceilings? America's homogenous spaces offer us a uniform set; the songs are sung to [equally homogenous I LIKE THIS] tunes. Imagine groups, 60 android strong, from Manhattan Mall to the Red Wood Forest Mall bellowing new anti-consumerist anthems, distributed via the Internet. Theatre Homogenous pleads for abstinence from consumption, turning the laws of homogenous spaces against themselves. |
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Alycia says: I love going to the mall but my mom hates going so I beg her to go but she says no and I get very mad. queerswithguns.org says: smash cell phones, t.v.'s, and these damn computers that are numbing our minds and stealing our lives (yes, including my computer!). oh, if you can't get high without the help of introducing foreign elements into your body - PLEASE brew your own and grow your own - never support vapidly enclosing homogeneity!!! queerswithguns.org says: smash cell phones, t.v.'s, and these damn computers that are numbing our minds and stealing our lives (yes, including my computer!). oh, if you can't get high without the help of introducing foreign elements into your body - PLEASE brew your own and grow your own - never support vapidly enclosing homogeneity!!! manzanola, colorado says: i think its great that kids like to smoke weed! because its their life. u will just have to learn the hard way SOme of the guys that do weed are really hot Domi G. says: I think Smoking weed is their option, i think its great if u enjoy it. i have lots of friends that smoke weed and their cool. My final comment is enjoy life and do mistakes because thats the only way you'll learn josh huod says: it is very gay Bereft says: Bryan Shuck is a nice guy who just made a mistake. He was a **STUDENT** at the time, and I am sure he never meant any harm. Nait Sirhc says: I read this book where the main character has a vision where he is stuck in a mall. In his vision, the mall starts to tilt to one side as if a giant picked it up and turned it on end. It was slow going at first. The rest of the shoppers seemed to not notice that their world was being displaced. A big hole opened at the end of the mall, kind of like a big toilet bowl and it started to suck everbody up. The more the mall was tilted, the more people began to slide toward the hole. The ironic thing is that the more that they started sliding, the more desperate they became to buy more crap. It became a frenzy to get more despite the fact that they were all sliding away toward that big ass hole... how ironic. MORE MORE MORE for less less less......... Rick S says: People are more complicated than you think. Not as much of zombies as you think. Yeah. So we're all big consumers...BFD. Just hope and pray that when the chips are down, and there is a crisis of some kind, be it national, communal, interpersonal, what ever....the good will come out in all of us and the priorities of being a humanbeing will shine through. I think for the most part they will. So let them comsume. Sure a lot of people exercise it to disgusting proportions. Like it or hate it, its' what we do. It's "American"! Lots of good & lots of bad. Enjoy it while you can JOHN says: ALL THESE BIG MALLS ARE DOING ARE RUNNING THE INDEPENDANT SMALL PEOPLE OUT OF BUSINESS, FURTHERMORE THE PRICES THAT THEY CHARGE DUE TO THE HIGH COST OF DOING BUSINESS ARE HIGHER THAN MOST SMALLER BUSINESSES. BEING IN THOSE BIG MALLS JUST ARE THE RIGHT PLACE TO CATCH ALL KINDS OF DISEASES, AND THE LAST IS THAT I JUST DONT WANT TO BE PESTERED BY ALL THE OTHER CRAP, LIKE THOSE HANDING OUT PAPERS AND TELLING ME THER RELIGIOUS OPENIONS. I HAVE MY OWN RELIGION AND I GO TO CHURCH. I DONT PUSH IT ONTO EVERYONE ELSE THAT WALKS BY. SORRY THAT'S THE WAY I SEE IT JOHN says: ALL THESE BIG MALLS ARE DOING ARE RUNNING THE INDEPENDANT SMALL PEOPLE OUT OF BUSINESS, FURTHERMORE THE PRICES THAT THEY CHARGE DUE TO THE HIGH COST OF DOING BUSINESS ARE HIGHER THAN MOST SMALLER BUSINESSES. BEING IN THOSE BIG MALLS JUST ARE THE RIGHT PLACE TO CATCH ALL KINDS OF DISEASES, AND THE LAST IS THAT I JUST DONT WANT TO BE PESTERED BY ALL THE OTHER CRAP, LIKE THOSE HANDING OUT PAPERS AND TELLING ME THER RELIGIOUS OPENIONS. I HAVE MY OWN RELIGION AND I GO TO CHURCH. I DONT PUSH IT ONTO EVERYONE ELSE THAT WALKS BY. SORRY THAT'S THE WAY I SEE IT ali says: bardzo dobre KB says: Thanks for taking action. It's more than a hell of a lot of people are doing, that's for sure. Better to "fuck around small time with Dick, the mall cop" (as Maticula so *eloquently* put it) than to do nothing at all. A little awareness is all we need. Anton K. says: I find it somewhat creepy that 'Exposing the Exposer' pilfered the internet for information on this Bryan Shuck guy. I don't understand the situation too well, and I did read the camera.org article, but it seems that so-called "activist groups" have resorted to profiling. bil k says: i say rebel,smoke weed,fuck,avoid authority,fuck the malls,and have fun bill k says: i was in a mall,today iwas looking around wondering what the fuck do people enjoy about an artifical,bleak, hollow waste of space,it seems like peolpe are like zombies,when theyre there.either talking on cell phone or just buying garbage from big name reatailers, thank you,and keep up the fight Rosalynd Self says: One should be aware of the laws of libel (not liable) before one writes false and malicious accusations. But perhaps these are already known considering the anonymous authorship. Perhaps the better term here is coward. Character assassination is a shameful biz, you'd think a "truthful" organization would be above such things. Perhaps our perceptions of who owns the truth are much too coloured by a history of suffering. Bryan Shuck is guilty of Libel and Facbrication says: Bryan Shuck is featured on CAMERA: Updated: St. Louis College Reporter Promoted After "Linking" Israel to 9/11 Bryan Shuck, a student from the St. Louis Community College (Meramec campus), authored an inflammatory column filled with errors, including paraphrases that are the opposite in meaning to the actual quotations. Published in the student newspaper Montage and entitled “America's friends in low places,” Shuck treats as reliable fact — and bases his commentary on — a number of already debunked anti-Israel conspiracy theories. Bryan Shuck, liar, fabricator. Vanessa's last plug says: PiggyLynn003@hotmail.com ...try the crab dip. Vanessa says: You are what you eat. Vanessa says: It is only by stripping down to the BARE essentials that we may rid ourselves of true consumerism. We could all walk around naked, eat bark and bathe in lakes but who will actually sacrifice their precious pride for a cause so obsolete? Also, some feel that they are not buying into the ideals of true consumerism by only shopping at thrift stores. You may be spending $2 for a shirt, but don't let the cheap prices and faceless tags blind you; you are still contributing to your "problem." In turn you are buying a product that was at one point made in a North Korean sweat shop and hanging in a mall store window. You are what you hate. Consumerism is full circle. So lets face it, everyone no matter their standpoint, buys into something. mike says: tight. says: love the song---street theater is boss jeremiah says: that is one of the best culture jamming esce ideas i've hearn in a while, very ingenious, i'd very much like help in any way i can I Think your lame says: You really think people will stop shopping, get over it. Focus on something a little more important, rather then singing your dumb songs that make you look like a complete idiot. No on listens to shit like that, you wanna make a difference, you cant walk around dresssed like an idiot singing some gay old song. thats not exactly how anything will be done, people dont give a fuck about you, they care about their kids that they are buying gifts for with their money they worked for, think again. bryan shuck says: i just discovered your site tonight while on whatreallyhappened.com. i am more than impressed - I am mesmermized. your photos are great, the writing has an interesting wit and perspective and the overall site design is sleek and savvy. i would also like to say that my freinds and I are going to sing the carol in the mall here in st louis. we're just curious to see what happens... thanks for telling the truth. acedodo says: ok lah Jodo says: A great story; I wish I had been there. People don't like to think of themselves, however, as androids and, in fact, generally find it insulting and condescending for someone to refer to them as such. To that extent, the event may have alienated and angered many people and, although great theatre, may not have been very effective as communication. gagged_fornikate says: "You are the totality of what you do and can therefore change yourself by doing otherwise. Magic is the art of deliberately believing and pretending very hard and finding that it works. Highly improbable things can be done by those who are prepared to experiment with the belief that they are not quite so improbable. The world is an illusion, it has played a confidence trick on you if you let it define who you are. However, you are able to play confidence tricks on the universe and force it to accept your own definition of yourself(s). In fact, the universe, being a humorous, obliging and magical structure, will invariably collude in any such definitions you care to make, if you act skillfully. We are all charlatans, especially those persons pretending to be normal ordinary people...." Brenda Hanna says: Gap sucks! Brenda Hanna says: Gap sucks! todd J. says: "Be the change you wish to see in the world" -Ghandi me says: It is important to realize that not many people can truly think for themselves, rather they are taught to think a certain way, (where they belive they think for themseves). I understand that not everybody can think outside of their little world and understand the whole picture, and teh picture being that... yes america's culture is shopping, and yes american way of life is money. However if those people who see the truth are willing to open the eyes of the public, I do not think those efforts will be in vain, the only real factor is time.... it will take a long fucking time for everyone to realize that things have to change. It makes me happy to see that you people are not just standing and talking about a better world among your circle, but trying to influence them, which is such a difficult thing to do.... keep all of it up... peace tigerwriter says: I lived, if you could call it that (living in one of those aestetically neutral apartment housing nebulas), in a nearby suburbia that was advertised as "excellent access to the Mall of America". Sprawl of Amerika, more like it. Every post-thanksgiving the Sprawl was packed with androids, all looking for "that perfect gift", one that would express originality, personality, etc. etc. I cursed that place everytime I went by, cursed the traffic of the legions of "originality seekers", and the people who spent whole family vacations "together" shopping. Just down the hill from the Sprawl is the Minnesota Valley Wildlife Refuge, where I volunteered as a writer. For X-mas I gave some people the best gift they could use: a map to the "quiet spots" on the Refuge. This website, along with the magazine Adbusters, is superb. Keep it up. Dj Jonny says: Let's all have another Orange Julius Lydia says: One more thing, is it possible to be a 'superhero' WITHOUT a smiley face Tshirt? It nearly made me cry. Thats what we all need, another tshirt. Although I think it would be intersting to give away all other cloths in ones wardrobe besides one pair of pants, shoes, undergarments, and a conplacent Tshirt. I could dry my eyes. Lydia says: In order to be 'different from the mainstream', there must be a mainstream. In order to have a purpose, there must be an enemy. Imperfection is inevitable, and change comes from within. By being stripped to the base essentials, many humans have no means or access to media, media being the key contributor to idealistic consumerism. As America settles into its nightly routine of television viewing, corporate profiteers are quick to substitute the lure of material luxury and consumer gratification for the fading spirit. Media advertising sells an image, an empty shell. Having fewer things means enjoying what you have more, and actually getting to use it, thereby raising its intrinsic value. The planet is in danger from the excessive consumption of the developed world, whose populations of car drivers, beefeaters, soda drinkers, and throwaway consumers are devoted to intolerant lifestyles. For you, the packaged version is still innately superior, and this is tangible evidence of the triumph of marketing. Do you have a television? I thought so. goatpud@yahoo.com www.idtsolutions.com/lydia Diwynter2 says: Diwynter shops at the GAP. Diwynter says: You're doing nothing new, innovative, or useful. In fact, you are probably contributing to that which you desire to fight. Rebellion against the status quo has always had it's place in society, and you tools fill it nicely. Where do you shop? "alternitave" stores like Pacsun, Hot Topic, etc? Bullshit, it's the same garbage made by the same north korean kids, tailored to cash in on the "Alternitave market". The same companies who provide the status quo also provide the alternitave. Where do you people get your ideas, fight club ? damn good book, but if you have to go around wearing logos, get a good band shirt, or an org you agree with. One last thing: Stop spouting "alternitave" lyrics as some form of talisman against consumer america. Think your own thoughts, don't let a group of people you probably don't know come up with them for you, because that's really just the same thing you're fighting against, isn't it? Still, it's good to see you people have the desire to change things, and keep yourselves from degenerating into sheepdom. that alone is worth something. andrew says: my life is my message, let yours also be Enki Mc Zarkon says: Groovy. Try also forming large queues. As one person reaches the front of the queue, they should wait for a minute before joining the back again. This way, walk backwards thru a mall. Maticula says: Have you ever heard of the saying, "When in Rome... Do as the Romans"??? Since we live in a brainwashed society of consumerism and a race of people who respond to logos rather than heartfelt expression.. then WE must understand that and work with these persons on that level (That is if WE really want to make a difference and not hide behind a radical group who is really full of shit -getting off on the fact that they are REBELLING against something; that SOMETHING being ANYTHING at all...) If the goal is to make positive change the one must truly know who they plan to market too. An anti-consumerism campaign is still marketing. WE can learn from the consumer marketing geniuses who do it so well that they've fucked everyone's minds up with propaganda imaging. WE CAN LEARN FROM THEM. Use their marketing tactics to promote good. Their methods clearly work, it's just that the products that they've been pushing have no substance. If WE really want to make change.. THEN MAKE IT! stop fucking around small time with Dick, the mall cop. General Massoud says: Alluh Akhbar Shado says: That is hilarious. Wish we were there! sexy gal says: i luv it Dryadin says: I noticed that everyone failed to mention the idea of Theatre Homogenous. Frankly I think it's brilliant, simple, and to the point. Wake them up from their consuming dream with a little diddy about their intastiable materialistic appetite. I'm a San Diego resident, and let me say our malls are some of the scariest. This is a young town, and the young are easily influenced. So to stick with movement, yes, bring theater homogenous to SoCal. But remember folks, the war begins with winning the battle agaist ourselves. When was the last time you ate at McDonalds, drank coke. Who's wearing Reeboks, or even watching televison? We are all nothing but mirrors, so relfect within what you would see upon others. Those ready to chant down Babylon...Dryadin@hotmail.com i m l says: consumerism is the asshole end of the snake, the part where all that milky gunk comes out and inevitably so, as long as our legless reptilian friend always finds something that tickles her appetite and continues to ingest things whole, and so the problem of the serpent is one best answered by turning ourselves around and glaring at its head, at the brain of the beast, at its forked tongue and asking: if we pull it apart, we can make stew and nice leather boots or belts and a rattle for babies and a jump rope. god says: you folks at complacent make me laugh i gave you a choice (believrs and non believers), you have decided to fuck yourselves, good luck changing it, you've been destroying yourselves from day on...hahahahaha, don't expect me to save you gabeeo says: but I want to look GOOD in my new Kahki's, what will people think of me as a person if I don't have fresh new, Individual style. Oh ya, and it has to be expensive to, its the only way to legitamize my empty, self indugant life. Jennifer says: I love the Gap. mike says: i hope corporate power is not destroyed and the reigning slavery of consumerism persists so i can continue to revel in the idiacy of the population and procure endless profits and mind control david says: scroll down to the comments from 'tristan - chimmy chang' which begin with the words 'Malls are totally excellent...' the thoughts there are must reads for anyone who really wants to change things... they are cautionary in a zen practicalist sort of way... any zen practicalists out there can write to davidb1b@hotmail.com dida says: suburbia makes me panic. while riding bicycle through suburban minneapolis, encountering countless folks mowing countless lawns and washing countless cars, all i could do to maintain peace of mind was to start belting out "much more" from the fantastiks. Tory Sterling says: Actually, I think our cities are, to a large degree, unbecoming. Suburbs grow far faster than the cities. The suburbs with their malls, and plazas, and pseudo-squares. James says: Everyone that took the time to read this article needs to read the book NO LOGO by Naomi Klein. It documents the corporate "branding" of America and the loss of public space as a result. she speaks heavily on the mall phenomenon and how it has replaced the town square as a central meeting pleace. the town square was once a place to protest, to communicate, to learn. malls work under that guise, however, it remains private property in the end, and therefore it is only on their terms. Marc Ginsburg says: Woah! That’s a lot of info. I don’t know if I’ll be able to keep up with it all but thanks for presenting yourself honestly. I’ve been going almost non-stop for the past two weeks between work overtime and SGI-USA’s Family Youth Festival, Heroes of Life, Champions of Humanity tomorrow at Madison Square Garden Theater afternoon and evening. Since the Complacent (?) event takes place till dawn and on the waterfront (yeah, I love that), I’ll see if I can make it there. Red, blue or green, huh? I’m afraid it’s all currently a foreign language to me. Plus, I expect I’ll probably be dead and snoring away while you guys party away on the waterfront. But if somehow a second wind attacks me, look out! I’m a wild and crazy guy. Literally. My friends who have received e-mails from me before or who know me in real life can attest to that. I hope you will join The Cosmic Dialogue at Yahoo Groups. It is an interactive discussion open to all people. Please invite all your members to join so everyone can have a voice that is heard by everyone else. There is too much suppression in the world and we have to allow everyone to be heard. That takes a lot of patience and openness on the part of each of us but it is the sure road to peace. Go to http://groups.yahoo.com/TheCosmicDialogue/. Look forward to seeing you all there! Marc Ginsburg says: The main problem, as I see it, is that consumerism has become unwittingly accepted as a "culture" - well it ain't. Altered_State says: As a former mallrat I have seen first hand the destruction that consumerism wreaks on Society and individuality, Americans have been brainwashed to believe that they are only happy when they are spending money. So I offer total support in the disruption the american mass consumer culture. werdmvmnt says: our ideas are very different from the mainstreams... We as a whole need to begin by the deconstruction of logos, media, lies, and teach our youth how they are able to do this themselves. It is hard to change someones mind when you aren't able to explain it to them. This piece in itself is something that needs to happen but I must ask yo uthis, "how can we get everyday people to do this as well?" In chicago, there is a class called public performance, we concentrate on teaching teenagers how to do research, deconstruct info, and present it to the public as a street theater piece along with spoof ads we find on the net. How can be provide more classes like this, for the main stream to break the mold of consumerism... any thoughts? dida says: perhaps it is true that we won't be able to completely change the mall mentality of brainwashed uber-conformist america. but every ounce of energy expended in the name of something beautiful and true travels out into the universe. it DOES make a difference...it is contagious. dida says: SMITH!!!! wear animal skins???!!! perish the thought. i understand what you're actually trying to say, but you just struck a chord... Harry Harrison says: In the movies, guys and girls pick up on each other at the mall. This never happened to me, though. It doesn't seem so far fetched, though. zO says: mall give anti-mall a reason to be ... provoke must be diffrent from insult smith says: Yes, lets destroy all malls and run around wearing animal skins! No more conformity! Onsumercay says: thanks for the ideas, be sure to pass them on Nothing Buy says: When I was a child I was lost in a shopping mall. Ever since then consumerism has lost its luster. The Bza says: FUCK!!! that limerick was in the wrong order The Bza says: There once was a yuppie who watched sitcoms Who invested in the internet rather thana shotgun what a wonderful world of the dot com! After the Chinese invade the Americans were spayed The Bza says: Down with malls.. up with prime time upper manhattan sitcoms with attractive ppl in their mid twenties who wait tables yet afford penthouses Bishop says: The invention of the everyday department store back in the early 1900's brought about the idea of distributing products in a concentrated area, facilitating the process of retail. This brought about the beginning of standardized parts that can be made in factories, such as the arm of a baby doll, or the lid to a frying pan. In turn, these factories brought about a flood of new jobs, and the idea of conglomerate retail was introduced into the world. The loss of originality with the mass production of standardized parts can be seen as a forshadowing of the mentality taken on by the American classes. Why build a house when you can pay a company to make a generic one for you within 1 day? Malls are just the leaves to the plant of capitalism. They are a means of distribution, and their intended purpose was to be a tool. Instead, people adapted "mall hopping" as a hobby, a means of relaxation, a haven from the stresses of their everyday lives. Hard day at work? Go to the mall and buy something! Contribute to the ever growing consumption. The sad reality is that the only way to profit in today's world is to generate a standardized product that will facilitate peoples lives even more. How are people expected to think above the constraints of money, if their whole lives are a great struggle to gain as much of it as possible. Where is the desire to improve ones self through learning, or just honing ones skills? Tristan----aka---chimmy chang---chinnese goverment in exile on the personal computer says: Malls are totaly excellent---as much as I am down with the excell for the cause of artistic thought---your being WAY too idealistic to belive that the "SHEEP" will wake up---you either are ---or you are not---it is verry hard to change those who are not awake---to the --mall mentality---, so just let them be---let them shop, but just remember that it's these simpletons of human beings that just "shop" that make mine and your ideal artistic freedom---!-----they make our computers, are paint brushes and our musical instruments---so, yes---it's nice to think that they could change--but it's only for amusment purposes--such as the mall sceene that was put on---they only people that "got it" were the ones that already knew------ ----see ya kids----oh!_---and keep fighting that silly chinnese goverment paul says: damn skippy! Dr. Bichlbauer says: "...the malls are the soon-to-be ghost towns, well, so long, farewell, goodbye." Jane says: I see the mallification of our country as a biproduct of a lack of culture and artistic knowledge on the part of Marketing agencies and Companies afraid to look different. Most people want things they are comfortable with, something that will give them respect, make them look like a champ. Something just like_______ but with a slightly different... swoosh in the logo. The Blue Party says: The air-conditioned, sanitized, standardized complexes of shopping malls are absolutely necessary if our culture is going to continue down the path of righteous capitalism. Most are caught in the consumerist snare completely unawares, and enter into that atmosphere as passive participants, mindlessly following breadcrumbs from store to store, purchasing happiness for themselves and for others. And it's safe for kids. Mall shoppers are as much to blame as mall employees, they simply don't know any better, cleaner, more fulfilling alternatives. The structure of American society is the only thing to blame. When it all falls down, wait and see how the malls get looted and burned. decrepit says: It is the malls that are ground zero for lifeless consumption. And it is a mall that our cities are becoming. |